NextHome Today Design
The concept, message, and quality of design in real estate branding/marketing are at the center of the services we provide. Design is a strategic approach to catching one’s interest and elicits an emotional response. It creates a relationship, a social connection to the product, service, and company. The conceptual environment created by design draws consumers to homes, space and lifestyle.
We partnered with Pentagram, one of the highest reputed and well-known design firms in the world, to help us create a unique, fresh and relevant consumer-centric brand for real estate. The process we embarked on, and the creation of our logo, color combination, and design, is representative of the progressive leadership, innovative vision, and culture we have at NextHome Today.
Pentagram is the world’s largest independent design consultancy. The firm is owned and run by 19 partners, a group of friends who are all leaders in their individual creative fields. We work in London, New York, San Francisco, Berlin, and Austin. We design everything: architecture, interiors, products, identities, publications, posters, books, exhibitions, websites, and digital installations. Each of our clients works directly with one or more of our partners. This reflects our conviction that great design cannot happen without passion, intelligence, and personal commitment, which is demonstrated by a portfolio of work that spans five decades.